https://www.linkedin.com/in/syedimranhz/
[email protected] +92-336-4130287
Lifelong gamer who is passionate about games, creating games since 2009. Lead teams in various roles to excellence in Product, Game Design, Monetisation and User Acquisition on mobile through data centric mindset and strategies.
An auto didact, I greatly love and enjoy learning new stuff and routinely step out of the box into un-easy situations that present challenges to my skill and growth, with my keen listening ability I am able to absorb new knowledge that can benefit my craft.
Dec 2024 – Present, Lahore - Pakistan
Created and executed multi-platform / channel product and user acquisition strategy, achieving double digit % growth MoM.
Created a holistic product dashboard on excel that combines data from multiple sources (monetisation / user acquisition / game analytics) that generates actionable on-time insights, giving much needed insight for stakeholders.
Worked with game design to improve IAP:IAA to 50% for a hybrid-casual idle game, scaling the UA efforts on multiple networks.
Responsibilities
User Acquisition Market research for in-trend creatives Own the user acquisition strategy for growing profitable spend Setting up campaigns and technical back ends Maintaining ad group performance through data analysis on custom dashboards and Adjust
Monetisation IAP Monetisation and ad strategy Managing mediation stack Reviewing and A/B testing network configs Ensuring problem free ad unit performances Managing ad network backends, consent management
Publishing Setting up store listings on Google Play and iOS Ensuring compliance is met for ASO and creatives Updating builds and rollouts Community management Tracking build stability and notifying development of any issues
Game Design Game design documents User experience design Economy and balancing IAA and IAP logic Playtesting
Dec 2023 – May 2024, Lahore - Pakistan
Revamped overall game design and product strategy. Improved ARPDAU and engagement by data driven level design and monetisation improvements. Efforts reflected in a triple digit % increases in gross profit for products. Holistic monetisation revamp resulted in increasing IAA - IAP revenue ratio to 20% IAP from 1%.
Responsibilities