<aside> ⛳ Role: Growth, Business Strategy, Game Designer, User Acquisition, Arcadian Lab

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Assist in overall business strategy, creating opportunities in products on multiple platforms to create revenue growth through improved game design and user acquisition processes, focusing on hybrid IAA / IAP monetisation.

Diversified from single revenue generating product that was totally depended on IAA, and increased revenue stream to more than 6 products, introducing IAP revenue where there was none by focusing on improving game design by deep analytical understanding of player engagement data, undertaking A/B tests of monetisation and features and assessing their impact on KPI’s to drive product performance.

<aside> ⛳ Role: Consultant for Game Design, Production, Publishing and Marketing; Press For Play

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Creating concepts, game designs documents (core loops, level design, progression, economy, monetisation) and leading the team for producing titles that can be scaled successfully through a combination of paid and organic user acquisition.

Airplane Flight Early Access

Balls Rolling Production

<aside> ⛳ Role: Consultant for Game Design, Publishing and Marketing; AT Play

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Designed games, led the production and publishing strategy, iterating on products to increase retention to 30% while simultaneously increasing user acquisition scale on Google Play to more than 3000 dl’s per day, with an average ROAS of 223%, achieving 25% users on Level 20.

Mega Vehicle 100K+ DLs Release 2023

<aside> ⛳ Role: Product Manager; Red Shift Games

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As product owner, created the games design and led the team to produce and iterate on the gameplay that generated 20% D1 through paid user acquisition on Google Play.

Archer Shooter 100K+ DLs Release 2022

<aside> ⛳ Role: Studio Director, Game Design and Production; Arcadian Labs

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